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Interest-Based Online Advertising and Google Analytics

This section of our Privacy Notice provides details about interest-based online advertising (also called “targeted advertising”, “remarketing” or “behavioral advertising”), Google Analytics, and your choices with respect to this type of advertising.

This website uses Google AdWords remarketing service and Facebook remarketing service to advertise on third party websites (including Google and Facebook) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example not signing up for the newsletter. This could be in the form of an advertisement on the Google search results page, Facebook’s feed, or a site in the Google Display network. Third-party vendors, including Google and Facebook, use cookies to serve ads based on someone’s past visits to the CaristaApp.com website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy and Facebook’s privacy policy.

We may use Google Analytics for the following purposes:

Remarketing (showing our ads on third party websites). Prizmos Ltd. and third-party vendors, including Google, use cookies to inform, optimise and serve ads based on someone’s past visits to our website.

Google Display Network Impression Reporting. Prizmos Ltd. and third-party vendors, use cookies to report how our ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

Google Analytics Demographics and Interest Reporting. Prizmos Ltd. use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to inform our marketing strategy.

We may use Facebook custom audiences for the following purposes:

Remarketing (showing our ads on third party websites). Prizmos Ltd. and third-party vendors, including Facebook, use cookies to inform, optimise and serve ads based on someone’s past visits to our website.

You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising athttp://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/. You can also use the Google Analytics opt-out browser Add-on. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that pages are not operated by Prizmos Ltd., we are unable to perform the opt-outs on your behalf.